Tile installation and home remodeling · Seattle
Modern D Construction installs tile and remodels homes in Seattle. Three to five months after launch, the site began receiving clicks on "tile installation seattle" and "tile contractor seattle", two short and heavily contested terms in the trade. The search work ran in the same phase as the design, so the site had something to compete with from the week it went live.
At a glance
The starting point
Modern D Construction installs tile and remodels homes in Seattle. The brief was a complete site for a construction company whose competitors already had one, in a niche where the search terms that matter are short and heavily contested. Two things shaped the work: the site had to convey professionalism, reliability and expertise to a homeowner deciding who to let into their house for weeks, and it had to be prepared for search promotion from the first phase rather than retrofitted after launch.
What we built
Everything on this site points at two terms: "tile installation seattle" and "tile contractor seattle". Both are short, high-frequency and held by competitors who were online years earlier, so the page structure, the markup and the local pages were all built to compete for them from launch week. Three to five months in, the site began receiving clicks on both. Clicks are what we can stand behind here; we report no ranking position for either term.
Local SEO on this project was a page strategy rather than a settings change. The company works across a number of neighborhoods and surrounding cities, and each one got its own page instead of a single Seattle page trying to answer every local query. A homeowner searching with their own town in the query lands on a page written for it, and those pages can earn longer local searches while the two head terms are still climbing.
The brief was a turnkey site for a construction company: a design drawn for this company alone, a responsive layout across screen sizes, and implementation on WordPress so the owner keeps a familiar admin. The design work and the build ran as one project, which is what let the search requirements shape the page structure while the layouts were still moving.
The site carries Schema.org microdata covering the company, its services and its contact information. That is what qualifies the pages for extended snippets, and it is the same description a search engine or an assistant parses when someone asks for a tile contractor in Seattle. Around it, the rest of the on‑page work happened during the build rather than as a retrofit six months later: page structure organized for search, meta tags set across the site, load speed improved, mobile adaptation handled.
Inquiries arrive through a contact form plugin, and delivery runs through a configured SMTP server. That second part is the one that matters commercially: unauthenticated mail from shared hosting reaches inboxes unreliably, and a lead that lands in spam is a lead the company never knows it had.
Design and devices
A homeowner choosing a tile contractor is answering two questions at once: does this crew do good work, and will they behave professionally in my house for the weeks it takes. Neither question is settled by a claim in a headline, so the site was drawn to answer both by how it carries itself. The same design system extends to the service pages and the area pages, so a visitor arriving from a local query sees the same company as one arriving on the homepage.
What came of it
Here is what we can stand behind. The two queries the client cares about, "tile installation seattle" and "tile contractor seattle", began returning clicks three to five months after launch. Both are short, high-frequency terms in a competitive niche, and neither would have moved on design alone: the Schema.org markup, the pages for each area served, and the link and content work all ran alongside the build. What you will not find on this page is a traffic graph, a ranking position or a page count. We publish measured numbers or none at all, and the analytics for this site are the client's. The timeline is the honest headline. The link building and content optimization behind it are still running.
To first clicks on both target queries"Tile installation seattle" and "tile contractor seattle", measured from launch. Clicks only; ranking positions are not reported.
Local page for each neighborhood and city servedWe report the structure; the total page count is not published.
Assistants answering a question like "who installs tile in Seattle" lean on structured data and on pages that answer a local question directly. This site carries Schema.org markup describing the company, its services and its contact details, and it has separate pages for the neighborhoods and cities the company works in. That is the machine-readable groundwork an assistant needs to name a contractor and a service area. It is described here as groundwork: no measured referral from an assistant is claimed on this page.
How we ran it
Every project runs on a written plan. This is how this one ran.
Before any design work, list the services and every neighborhood and city the company covers, and settle the URL structure that has to hold both. Renaming URLs after they have earned links is the most expensive mistake available in local SEO.
An individual design for the homepage and for the repeating templates behind service pages and area pages. Everything else on the site is one of those skeletons with different content, which is what keeps a build of this shape consistent.
Responsive implementation on WordPress, with the contact form plugin routed through a configured SMTP server so inquiries actually reach the inbox. Image sizing, mobile layout and load speed are handled during the build.
Page structure organized for search, meta tags set across the site, load speed and mobile adaptation improved, and Schema.org markup added for the company, its services and its contacts so the pages qualify for extended snippets.
Separate pages for the neighborhoods and cities the company works in, each written for its own area. These are the pages that can earn longer local queries while the high-frequency terms are still climbing.
Building the link profile and optimizing content for the two target queries. This part does not finish at launch: it is running work, and the reporting drives where the next month goes.
Straight answers
Yours is probably close to one of these. If not, ask it directly.
Ask about your projectSame team, same method
Tell us what you sell and where you sell it. You get a plan like the one above, with the first step priced out and dated before anything starts.
