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PPC Advertising

Ads that turn clicks into booked jobs

Google Search, Performance Max, Local Services Ads and Meta campaigns, with conversion tracking live before the first dollar is spent. The pages your ads land on are built by our own developers, so a weak page gets fixed the same week.

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The crew at the meeting table going through a Google Ads account together 24h to a first reply
Cheaper

cost per conversion on the Google Ads Wonder Spark was already running, once the clicks landed on the site we rebuilt (client-reported).

Up

conversions and form completions on that site, from the same paid traffic and the same budget (client-reported).

Yours

the ad account, the data and the landing pages stay in your name from day one, and everything stays with you if we part ways.

Industries

Who we work with

Emergency plumbing at 2 a.m. or a national product feed: the campaign is built around what a lead is worth to you.

  • Moving companies Quote requests from people already planning a move
  • Appliance repair Calls for every appliance type and city you cover
  • HVAC Emergency and replacement jobs, season after season
  • Plumbing The call that comes the minute something leaks
  • Roofing & remodeling Estimate requests for the jobs worth quoting
  • Construction Contracts from buyers who search before they call
  • Landscaping & lawn care Seasonal demand captured in your service area
  • Cleaning services Recurring clients on a schedule you can plan around
  • Auto repair Drivers looking for a shop near them, right now
  • Dental practices New patient bookings from local search
  • Medical clinics Appointments for every service you offer
  • Beauty & salons A booked calendar from your own neighborhood
  • Fitness & wellness Memberships from people ready to sign up
  • E-commerce Product pages that rank and sell in all 50 states
  • Restaurants & food Found on the map before the table is booked
  • Law firms Case inquiries from high-intent searches
  • Real estate Buyers and sellers who start on Google
  • Pet services Owners searching for care close to home
  • Logistics & delivery Shippers comparing providers before they commit
  • B2B services Longer sales cycles, tracked to the first click
  • Education & training Enrollments from parents and students searching

Not on the list? The playbook is the same — tell us your niche and we'll show how buyers search for it.

What we run

PPC services we provide

Every campaign includes conversion tracking, weekly checks and a monthly readout.

Google Search

Text ads on searches that mean someone needs you today, with negatives kept tight so the budget goes to buyers.

  • Keyword research grouped by intent
  • Ad copy with sitelinks, callouts and call assets
  • Negative keyword lists reviewed every week
  • Bid strategies tied to real conversions

Performance Max & Shopping

Google's automation on Search, Shopping, YouTube, Maps and Display, fed clean product data and real conversions.

  • Merchant Center feed setup and disapproval fixes
  • Asset groups by product line or service
  • Search-term and placement exclusions
  • Brand traffic separated from new demand

Local Services Ads & Maps

The Google Guaranteed listings above the map for home services, legal and health, where you pay per lead.

  • Screening and license verification walkthrough
  • Business Profile tuned for the map pack
  • Disputes filed on leads that are not real jobs
  • Service areas, hours and categories kept current

Meta & social ads

Facebook and Instagram campaigns for people who have not started searching yet, with creative that fits the feed.

  • Audience research, lookalikes and remarketing
  • Creative tests: image, video and carousel
  • Pixel and Conversions API setup
  • TikTok and Pinterest when your buyers are there

Landing pages & tracking

Our developers build the page a click lands on, and every call, form and chat is counted before a dollar is spent.

  • Landing pages designed and coded in‑house
  • Google Tag Manager and Analytics 4 events
  • Call tracking and form attribution
  • Speed and mobile checks on every page

Reporting & optimization

Weekly checks on spend, search terms and cost per lead, and one page a month on what moved and what we change next.

  • Weekly search-term and budget review
  • Monthly readout in plain English
  • Live Looker Studio dashboard in your own account
  • A running test plan for ads and pages

Process

How we work

Six steps from the first call to a campaign you can read the numbers on, and each one names who on our side does the work.

Discovery

We start with a call. What you sell, what a lead is worth to you, which cities and services matter most, and what the ads have done so far.

You get: a shared goal and the cost per lead we are aiming for.

Strategist

Account audit

We read the account you have, or the market you are entering: search terms, wasted spend, bid settings, the competitors' ads. Everything worth changing lands on one list.

You get: a findings list, ranked by what each change is worth.

StrategistAnalyst

Tracking

Before any money runs, every call, form and chat is counted. Tag Manager, Analytics 4 and the ad platforms all see the same conversion, in your own accounts.

You get: conversion tracking you can verify yourself.

DeveloperAnalyst

Launch

Campaign structure, ad copy and landing pages go live together, on a budget you approved. Search terms are watched daily through the first weeks.

You get: live campaigns and the pages they land on.

StrategistDesignerDeveloper

Optimize

Every week we cut what wastes money and feed what brings leads: search terms, bids, audiences, creative. Landing page changes ship through the same team.

You get: weekly changes, each one logged with the reason.

StrategistAnalyst

Report

Every month you get one page: what we spent, what it brought, what we change next. Leads and revenue are the numbers on it, with clicks and impressions further down.

You get: a live dashboard and a monthly call.

AnalystStrategist

Client results

The account that got cheaper per lead

All cases
Wonder Spark website Web developmentPaid mediaBooking flow

Wonder Spark

Wonder Spark provides kids party entertainment and decor in Seattle and on the Eastside, WA.

CheaperCost per conversion on the Google Ads that were already runningUpConversions and form completions on the site

The campaigns were live before the rebuild and kept running after it, so the variable that moved was the destination. The client reports that the same paid traffic started converting and that the cost per conversion dropped significantly, which is the whole economics of this project in one line: the ad budget did not need to grow, the page it pointed at needed to work. The second result was the one nobody schedules. Inside the first month live, people began landing on the site from ChatGPT and completing forms, which is what the SEO, GEO and AEO work was aimed at. The client's own summary of the project was about trust, which they describe as having grown substantially since launch.

Cheaper

Cost per conversion on the Google Ads that were already runningClient-reported.

Up

Conversions and form completions on the siteClient-reported.

First month

Visitors arriving from ChatGPT and completing formsClient-reported.

Why choose us

Why advertisers stay with Business Ocean

Tracking first, spend second

No money runs until every call, form and chat is counted in your own Analytics and ad accounts. You can check every number we report.

Landing pages from the same team

Our developers build the page the click lands on. When the data says the page is the problem, it is fixed the same week, in the code.

Your account, your data

The ad account, the tracking and the landing pages are set up in your name from day one. Month to month, no lock‑in, nothing to hand back.

One page a month

Spend, leads, cost per lead and the changes we made, in plain English. A monthly call to walk through it, and a dashboard you can open any day.

One roof

Other services we offer

Paid ads work best beside the site they land on and the SEO that picks up the queries they prove. All of it lives in one room here.

SEO Optimization

Technical, on‑page, local and AI‑search visibility, measured in leads.

See the service

Social Media Management

Content, community and paid social that keep your brand in the feed between searches.

See the service

Web Development

Fast, SEO-ready builds and redesigns by the developers who also ship your fixes.

See the service

UX/UI Design

Research, wireframes and interface design handed to developers at the next desk.

See the service

Process Automation

n8n workflows, CRM, AI assistants and integrations that remove the steps your team repeats.

See the service

Platforms and tools we run on

Google Ads Tag Manager Analytics 4 Looker Studio BigQuery Google Sheets Meta Instagram Facebook TikTok YouTube Pinterest Hotjar Semrush WordPress Shopify Microsoft Ads Google Merchant Center LinkedIn Ads CallRail

Your accounts, your data — we work inside them through manager access. Also in the kit: Google Ads Editor · Keyword Planner · Meta Ads Manager · Ahrefs

Free · no obligations · answer within 24h

See where your ad budget actually goes

Give us read access to the account, or just send the site, and we come back with the actual findings: where spend is wasted, what tracking is missing and the first changes we would make. No pitch deck, no pressure.

No spam 100% confidential
Anna Barabash, who answers incoming requests Who you will hear from Anna Barabash CEO · Marketing Strategist
    Request received! We'll get back to you within 24 hours with the first findings from the account.

    Straight answers

    Questions about paid ads

    If yours is not here, ask it directly — a real person answers within 24 hours.

    Ask your question
    What budget do I need to start?
    There is no fixed minimum. The budget is set from the cost of a click in your market and what a lead is worth to you, so the account brings enough conversions to learn from. We propose a number after the audit, you approve it, and nothing runs before you do.
    How fast will I see leads?
    Search and Local Services Ads can bring the first calls within days of launch, because the demand is already there. The first weeks are for learning which searches, ads and pages bring leads at a cost that works, and the cost per lead settles as that data comes in. Meta campaigns take longer, because the audience has to be found before it converts.
    Can you fix my existing account instead of starting over?
    Yes, and usually that is the better path, because the account already holds data on what converts. We audit it first, keep what works, restructure what does not and add the tracking that is missing. Starting over is for accounts with no usable history or no tracking at all.
    Do you run Meta and TikTok ads too?
    Yes. Facebook and Instagram are in most plans for remarketing and for reaching people before they search. TikTok and Pinterest come in when your buyers spend time there and the creative can be produced. Every platform reports into the same dashboard.
    Do you build the landing pages?
    Yes. Our developers and designer build the pages your ads land on, either on your existing site or as standalone pages, and when the numbers show a page is losing leads the fix ships the same week. Wonder Spark's ads were already running when they came to us; the client credits the rebuilt site they landed on with the cheaper cost per conversion.
    Who owns the ad account?
    You do. The Google Ads, Meta and Analytics accounts are created in your name or stay in it, with billing on your card and admin rights with you. We work through manager access. If we part ways, you remove that access and keep everything, including the history.
    How do you report?
    A live Looker Studio dashboard in your own account, plus one page a month in plain English: spend, leads, cost per lead, what we changed and why, and what comes next. A call to walk through it, and the raw data stays in your accounts.
    Do you work with Local Services Ads?
    Yes. For home services, legal, health and the other trades Google verifies, we handle the screening paperwork, set up the profile, review the leads and dispute the ones that are not real jobs. It charges per lead, so it usually runs alongside a Search campaign.
    Do you manage Shopping feeds?
    Yes. Merchant Center setup, feed fixes, product data and the disapprovals that keep products from showing, on Shopify, WooCommerce or a custom store. Shopping and Performance Max campaigns are then built on that feed.
    What is remarketing and do I need it?
    Remarketing shows ads to people who visited your site and left without calling or filling a form. It is usually the least expensive part of the account, because those people already know you. If your site gets steady traffic from search or ads, yes: we set it up in the first month, with frequency caps.