Social Media Management

A brand people recognize in the feed

A content calendar built around what your buyers stop scrolling for, photo and video shot by our own crew, and a person who answers every comment and message. One team runs the strategy, the creative, the community and the ads.

Artem reviewing a client's Instagram feed on a phone in the studio In-house SMM manager and photo crew
In-house

An SMM manager on the team and a designer behind every creative. Your account is never handed to a freelancer you have not met.

Own crew

Photo and video shot by our own crew in your space, in your brand. The same crew shot every photo on this site.

24h

A reply to every request within 24 hours and one plain-English readout a month: what was published, what it did, what changes next.

Industries

Who we work with

A salon's booked calendar or a store's product drops: the calendar is built around what your buyers stop scrolling for.

  • Moving companies Quote requests from people already planning a move
  • Appliance repair Calls for every appliance type and city you cover
  • HVAC Emergency and replacement jobs, season after season
  • Plumbing The call that comes the minute something leaks
  • Roofing & remodeling Estimate requests for the jobs worth quoting
  • Construction Contracts from buyers who search before they call
  • Landscaping & lawn care Seasonal demand captured in your service area
  • Cleaning services Recurring clients on a schedule you can plan around
  • Auto repair Drivers looking for a shop near them, right now
  • Dental practices New patient bookings from local search
  • Medical clinics Appointments for every service you offer
  • Beauty & salons A booked calendar from your own neighborhood
  • Fitness & wellness Memberships from people ready to sign up
  • E-commerce Product pages that rank and sell in all 50 states
  • Restaurants & food Found on the map before the table is booked
  • Law firms Case inquiries from high-intent searches
  • Real estate Buyers and sellers who start on Google
  • Pet services Owners searching for care close to home
  • Logistics & delivery Shippers comparing providers before they commit
  • B2B services Longer sales cycles, tracked to the first click
  • Education & training Enrollments from parents and students searching

Not on the list? The playbook is the same — tell us your niche and we'll show how buyers search for it.

What we run for you

Social media services we provide

Every plan includes a content calendar, monthly analytics and a person who answers your messages.

Strategy & content calendar

We start with who follows you, what they share and which platforms your buyers open, then build the calendar from that.

  • Audience and competitor review on each platform
  • Content pillars tied to what you sell
  • A monthly calendar you approve before posting
  • Voice guide for captions, replies and stories

Content production

Our crew shoots photo and video, our designer builds carousels and stories, our SMM manager writes the captions.

  • Photo and video shoots at your location
  • Vertical video for Reels, TikTok and Shorts
  • Carousels, covers and story templates on brand
  • Captions, hashtags and alt text for every post

Community management

Comments, DMs and reviews get an answer from a person who knows your business, in your voice, the same business day.

  • Comments and DMs answered in your voice
  • Reviews and mentions monitored across platforms
  • Lead questions routed to your team the same day
  • A response guide for the questions that repeat

Paid social

Boosted posts and full campaigns on Meta, TikTok and LinkedIn, aimed at the people most likely to buy.

  • Campaign setup on Meta, TikTok and LinkedIn
  • Audiences from your customers and site visitors
  • Creative variants tested and refreshed monthly
  • Pixel, conversions and lead forms tracked

Influencer & UGC

Creators your customers already follow, briefed and paid fairly, plus real customer content you can reuse in ads.

  • Creators matched to your audience and budget
  • Briefs, contracts and usage rights handled
  • Customer content collected with permission
  • Every collaboration tracked to reach and leads

Analytics

Reach, engagement, follower quality and the leads social sent to the site, in a dashboard you own and a monthly page.

  • Live Looker Studio dashboard in your accounts
  • Social traffic and leads tracked in Analytics 4
  • Post-level review: what worked, what to retire
  • A monthly readout and a call to go through it

Process

How we work

Six steps from the first call to a calendar that runs every month, and every one of them says who on our side does the work.

Discovery

We start with a call about what you sell, who buys it and what your profiles look like today. We read your current accounts and the competitors your buyers also follow.

You get: a profile review and a shared goal for the first three months.

StrategistSMM manager

Strategy

We choose the platforms, the content pillars and the posting rhythm, and write them down in plain words. You see the first month's calendar before a single post is made.

You get: a strategy page and the first monthly calendar.

Strategist

Production

Our crew shoots at your location, our designer builds the visuals and our SMM manager writes the captions. Everything goes to you for approval in one batch.

You get: a month of approved posts, stories and videos.

DesignerSMM manager

Publishing

Posts go out on schedule and a person watches what comes back. Comments, DMs and reviews get an answer in your voice, and lead questions reach your team the same day.

You get: a live feed and an inbox that never sits unanswered.

SMM manager

Ads

The posts that earn the most attention become the ads. We set up the campaigns, build the audiences and track every lead back to the creative that produced it.

You get: running campaigns with cost per lead you can see.

SMM managerAnalyst

Report

Every month you get one page: what was published, what it reached, what it sent to the site and what we change next. We go through it together on a call.

You get: a live dashboard, a monthly page and the next calendar.

AnalystStrategist

Deliverables

What a month looks like

No social media case study is published yet, so here is the month itself, week by week.

  1. Week 1

    Calendar and shoot plan

    We read last month's numbers, pick the themes for this one and send you the calendar to approve. The shoot list is written the same week: locations, people, products and the video ideas we want to try.

  2. Week 2

    Shoot and production

    Our crew comes to your location for the photo and video. The designer turns the shoot into carousels, covers and stories, the SMM manager writes the captions, and the whole batch goes to you in one review.

  3. Weeks 3–4

    Publishing and community

    Posts go out on schedule across the platforms we agreed on. A person answers comments, messages and reviews in your voice, and the ads run on the posts that earned the most attention.

  4. Month end

    Readout and the next calendar

    You get one page: reach, engagement, leads sent to the site and what changes next. We go through it on a call, and the next month's calendar is already on the table.

Why choose us

Why brands stay with Business Ocean

A real person answers

Comments, messages and reviews get a reply from someone on our team who knows your business, in your voice. Your own requests get an answer within 24 hours.

Photo and video from our own crew

We shoot at your location with your people and your products. The feed looks like your business because it is your business.

One designer for every creative

Carousels, covers, stories and ad creatives come from the same designer, so the feed reads as one brand from the first post to the last.

1

Page a month

Reach, engagement, leads sent to the site and what changes next month, on a single page in plain English. No dashboard you have to decode on your own.

One roof

Other services we offer

Social media works best next to the site it sends people to and the search rankings that catch them later. All of it lives in one room here.

Platforms we publish and advertise on

Meta Instagram Facebook TikTok YouTube Threads Pinterest X Figma Analytics 4 Tag Manager Looker Studio Notion Airtable LinkedIn Meta Business Suite CapCut

Your accounts stay yours — we work inside them with partner access you can revoke in a click. Reporting lives in your own Looker Studio.

Free · no obligations · answer within 24h

Get a free look at your profiles

Send your profile links and we will come back with what we see: which platform is doing the work, what the feed says about the brand today and what we would change in the first month. A real review from a real person, within 24 hours.

No spam 100% confidential
Anna Barabash, who answers incoming requests Who you will hear from Anna Barabash CEO · Marketing Strategist
    Request received! We'll get back to you within 24 hours with our first thoughts on your profiles.

    Straight answers

    Questions about social media

    If yours is not here, ask it directly — a real person answers within 24 hours.

    Ask your question
    Which platforms should my business be on?
    The ones your buyers open. For most local businesses that is Instagram and Facebook, with Google Business posts alongside them. A younger audience or a product that shows well on video points to TikTok and YouTube Shorts. B2B usually means LinkedIn. We look at where your customers already are before we add a platform to the plan, and we would rather run two well than five badly.
    Do you create the content or do I?
    We do. Our crew shoots the photo and video at your location, our designer builds the visuals and our SMM manager writes the captions. You approve the month's batch in one review. If your team takes photos on the floor, we are glad to use them too.
    How often will you post?
    It depends on the platform and the plan, and we agree on the rhythm in the strategy step. A steady calendar your audience can rely on matters more than a burst of posts followed by silence. You see the exact schedule before the first post goes live.
    Who answers comments and messages?
    A person on our team who has read your brand voice guide and knows your business. Comments, DMs and reviews get a reply within the same business day, and any message that looks like a lead is passed to your team right away.
    Do you run the ads too?
    Yes. Paid social is one of the six services: campaign setup on Meta, TikTok and LinkedIn, audiences built from your customers and site visitors, creative tested and refreshed monthly. The ad numbers land in the same monthly readout as the organic ones.
    Do you work with influencers?
    Yes, when it fits the goal and the budget. We shortlist creators your customers already follow, write the briefs, handle contracts and usage rights, and track each collaboration to reach and leads. We also collect content from real customers, with permission, so you can reuse it in the feed and in the ads.
    How do you measure social media?
    Reach, engagement and follower quality on the platforms, and traffic and leads from social in your own Analytics 4. All of it goes into a Looker Studio dashboard you own and a one-page readout every month. We have not published a social media case study yet, so we would rather show you the month and the report than quote a number.
    Can you take over existing accounts?
    Yes. We ask for partner access through Meta Business Suite or the platform's own tools, so the accounts stay in your name and you can remove us at any time. The first month is a review of what is already there, then the new calendar starts.
    Do I need to be on TikTok?
    Only if your buyers are. TikTok works well for products and services that show well on short video and for a younger audience. If your customers are on Facebook and Instagram, we spend the effort there and revisit TikTok when the numbers say so.
    What do you need from me each month?
    About an hour: a short call to go through the readout and the next calendar, one review of the content batch, and a day when our crew can come by for the shoot. Everything else runs on our side.